Work · pictures on the wall
Pictureson the wall.We're not in them.
We don't do services. We do runs: build the tools, hand them over, leave. Each card is a problem, the picture the tools make possible, and what we built.
- Problem
- One line, roughly how the client put it.
- Picture
- What life looks like once the tool runs. A state, not a promise or a metric.
- Tools
- What we built. A site, a strategy, visuals, an automation: all tools.
- Run
- A temporary collaboration. It ends. The tools stay with the client.
Problems solved · 11
The walls.And the tools.
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01 · Front page, martabarandiy.com. Screenshot, Nov 202602 · Brand portal, martabarandiy.com/brand/. Screenshot, Nov 2026 01 · The problem
A new chapter, and serious work locked in long PDFs most readers never open.
The picture on the wallOne loud, precise brand. Her papers are tools people use, in English and Ukrainian, and every claim shows its source.
Tools built
- VST-01Identity + brand portalmade to her own measure
- VST-01Websitere-orders itself for each reader
- VST-XInteractive papers + trainingsix tools instead of long reads
ProofMarta BarandiyInternational lawyer and political strategist, BrusselsRead the case martabarandiy.com (opens in a new tab)
Run: in progress. The site is still changing.
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01 · Website prototype, Nov 202602 · Brand portal, Nov 202603 · The idea: the margin note 02 · The problem
The community trusted the practice for years. Its website was a list with a ribbon on top.
The picture on the wallPatients see hours, the right doctor and the way in at a glance; discretion is built in, and the team makes its own notices, posts and letters.
Tools built
- VST-01Identity systemthe pen marks what matters
- VST-01Brand portal + studiothe team makes its own material
- VST-01Website prototypeopen now, notices, no trackers
ProofGOHA PraxisShared practice of two doctors, HIV care, PrEP and skin, MunichRead the case
Run: in progress. The tools are being handed over.
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01 · Homepage, kingofmen.life. Screenshot, Oct 202602 · Brand system, brand.kingofmen.life. Screenshot, Oct 2026 03 · The problem
Great nights, but the brand looked like a flyer, not a partner.
The picture on the wallOne recognisable brand, from poster to stage, that international partners are glad to stand next to.
Tools built
- VST-01Brand system sitethe team applies the brand themselves
- VST-01Storytelling websitebooks nights, tells the story
- VST-02Analytics wiringGoogle Tag to Trustpilot, connected
- VST-04Google Business profilefound locally
ProofKing of MenAfrican music events, Munichkingofmen.life (opens in a new tab)
Run: ended. Tools: still theirs.
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Homepage, promotefreedom.foundation. Screenshot, Oct 2026 04 · The problem
A new foundation had to look credible in several languages from day one.
The picture on the wallVolunteers make on-brand posts and hiring ads themselves. The designer stays out of the loop.
Tools built
- VST-01Brand system sitelogo, voice, templates, governance
- VST-01Foundation websiteEN · UK · DE
- VST-04Share-card makervisitors make a card on their device
ProofPromote Freedom FoundationNon-profit, Brussels · Los Angelespromotefreedom.foundation (opens in a new tab)Brand system (opens in a new tab)
Run: ended. Tools: still theirs.
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Journal design, Behance project. Screenshot, Oct 2026 05 · The problem
A small NGO had to sound like a serious publication in Brussels.
The picture on the wallEvery issue looks like the same magazine: in print, online and in the ads.
Tools built
- VST-04Magazine design languagelayout, covers, satirical illustration
- VST-01Websitethe journal online
- VST-04Ads and marketing kitannounces each issue
ProofBrussels Ukraïna ReviewJournal by Promote UkraineThe journal, with PDFs (opens in a new tab)
Run: ended.
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VST-02 · 06
06 · The problem
A large conference on cyber attacks, run by a small NGO team.
The picture on the wallRegistrations confirm themselves. Site, stage, print and report read as one event.
Tools built
- VST-02Registration autopilotsign-up to participation, automated
- VST-01Conference identity + siteone look, one address
- VST-04Print, stage and decor kitthe room matches the screen
- VST-04Research results layoutfindings people can read
ProofBehind the Digital CurtainConference by Promote Ukraine, BrusselsThe conference in pictures (opens in a new tab)
Run: ended.
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01 · Campaign visuals, Behance project. Screenshot, Oct 202602 · Campaign brand, Behance project. Screenshot, Oct 2026 07 · The problem
A first-time candidate, a short campaign, and no brand yet.
The picture on the wallFrom flyer to billboard, the campaign speaks with one voice, in four languages.
Tools built
- VST-XPositioning and policy toolkitwhat she stands for, in points
- VST-01Campaign brand + websitethe candidate, findable
- VST-04Promotion kitflyers, posters, billboards, social
- VST-04Party promotion strategytools for VOOR U
ProofMarta Barandiy · VOOR UEuropean Parliament election, BelgiumCampaign brand on Behance (opens in a new tab)
Run: ended.
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Identity posters, Behance project. Screenshot, Oct 2026 08 · The problem
A volunteer NGO had to look like an institution in EU circles.
The picture on the wallOne identity across posters, video and web. People recognise it before they read it.
Tools built
- VST-01Identity + visual systemlogo, colour, image style
- VST-01Websitesince replaced
- VST-04Poster and video seriesthe identity, in public
ProofPromote UkraineNGO, BrusselsIdentity posters on Behance (opens in a new tab)
Run: ended.
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VST-01 · 09
09 · The problem
An official human-rights office abroad, with nothing to hand people.
The picture on the wallThe office turns up with its own materials, not improvised slides.
Tools built
- VST-01Brand materialsa consistent face for the office
- VST-04Promotion toolsready for events and outreach
ProofRepresentation of the Ukrainian Ombudsman in BelgiumHuman-rights representation, BrusselsAbout the representation (opens in a new tab)
Run: ended.
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Homepage, firstfute.com. Screenshot, Oct 2026 10 · The problem
A football agent's reputation was bigger than anything he could show online.
The picture on the wallPlayers read about the agency in their own language, then message on WhatsApp.
Tools built
- VST-01Agency websitefive languages, WhatsApp-first
- VST-01Founder's self-brandthe person behind the agency
ProofFirstfute Sports ManagementFootball agency, internationalfirstfute.com (opens in a new tab)
Run: ended.
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Homepage, seophenix.com. Screenshot, Oct 2026 11 · The problem
A startup with a working product and no face.
The picture on the wallThe product explains itself before anyone books a call.
Tools built
- VST-01Simple identitystartup mode: enough, not more
- VST-01Product websitewhat it does, in plain words
ProofSEOPhenixAI SEO startupseophenix.com (opens in a new tab)
Run: ended.
In-house, before VST
Where we learnedto make tools.
In-house roles. Where we learned the best tool is the one people use without you.
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DocuWareDesign Lead
Tools builtDesign system and its site, the design process, research and design automations, testing, the design team, the workflow-designer tool.
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TelesensSenior UX/UI Designer
Tools builtSame kit at telecom scale: design system, design process, automations, team, internal tooling.
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DjannetDesign Director
Tools builtSeveral design teams, Ukrainian digital products adapted for the EU, translation and localisation tools.
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HSEProduct Design Manager
Tools builtThe social and creator commerce domain of the online store.